Inspiration Corner

QUALITY FOR LESS

Through his chain of bed linen stores, Lars Larsen intended to sell quality products cheaper than his competitors. Buying in bulk and expanding was the strategy – to the benefit of the customers. This was, and still is, the key to the success of JYSK and has resulted in a unique company culture. At JYSK we’re plain-speaking, straightforward and down-to-earth in our interaction with our colleagues and when dealing with our customers. At the heart of our business you will find our many great offers and, of course, our customers. Our concept is straight-forward: We buy our products in bulk and pass the savings on to our customers.

From the very beginning Mr. Larsen wanted JYSK to become a market leader. Since 1979, JYSK has evolved into an international organisation with around 18.500 staff members and a turnover of 2,5 billion euros.

The History of JYSK:


2014

  • On 27 February, JYSK Franchise opens the first store in Indonesia in Jakarta.

2013

  • In April the former franchise-driven countries Romania and Bulgaria pass to JYSK Nordic.

2012

  • In October the former franchise-driven country Ukraine passes to JYSK Nordic.
  • In September JYSK opens store number 2,000 worldwide. The store opens in the city of Leknes on the cluster of islands Lofoten in the northern Norway. View selected moments of JYSK’s development here.
  • On 15 March JYSK launches a new city-concept store, with the first version located in Stockholm, Sweden. The concept means smaller stores that are located in shopping malls and shopping centre’s in big cities, which presents the range of articles in a different way to our normal store concept.

2011

  • In September JYSK wins in three awards, when FEIFA awarded Europe’s best communications effort. JYSK wins an award for 'photo of the year' for the image featured on the front cover of the staff magazine GO JYSK, also the 'Special Merit Award for thecareer newspaper and an award for 'best newspaper' for the trainee newspaper.
  • On 23 May JYSK launched its own TV-channel on www.JYSK.tv.
  • On 7 April, JYSK Nordic opens its first store in Serbia in Subotica. 
  • In 2011 Lars Larsen was ranked as the 304th richest person in the world, in the American business magazine; Forbes, which calculates Lars Larsen's assets to $ 3.6 billion.

2010

  • On 19 November JYSK opens its first HYPER-store in the Polish city of Lodz.
  • On 15 November JYSK Denmark launches a web-shop. 
  • In September JYSK’s staff magazine - GO JYSK – was awarded staff magazine 2010 in Denmark. A month later GO JYSK was awarded the second best staff magazine in Europe. 
  • In April this year JYSK was granted the title of Purveyor of Her Majesty The Queen of Denmark.
  • On 29 April, JYSK Nordic opens its first two stores in China in Shanghai.
  • On 25 March, JYSK Nordic opens its first two stores in Bosnia-Hercegovina in Sarajevo and Vitez.

2009

  • On 17 November JYSK-owner Lars Larsen was awarded with the Knight’s Cross of Dannebrog by the Royal Family in Denmark.
  • On 3 April, Dänisches Bettenlager opens its first three stores in Spain, in Ondara and Gandia near Valencia, and in Cartagena near Murcia.
  • On 2 April, Dänisches Bettenlager opens its first store in Italy, in Serravalle Scrivia near Genoa.
  • On 2 April JYSK celebrates its 30th anniversary and launches an interactive story about the history of the company.
  • On 26 March, JYSK Nordic opens its first store in Croatia, in Zadar.

2008

  • JYSK Nordic opens Northern Europe's largest warehouse in Uldum in Mid-Jutland. The warehouse currently covers an area of 64,000 m2. 
  • On 29 May, JYSK Franchise opens its first store in Macedonia, in Tetovo.
  • On 10 April, JYSK Nordic opens its first two stores in Slovenia, in Murska Sobota and Brezice. 
  • On 4 April, JYSK Nordic opens its first two stores in the UK, in Lincoln and Mansfield.

2007

  • On 17 November, JYSK Franchise opens its first store in Albania, in the capital city of Tirana.
  • In July, JYSK Franchise closes for the second time in Russia.
  • On 15 June, JYSK Franchise opens its first store in Dubai.
  • On 11 June, Lars Larsen receives King Frederik IX's Honorary Award which is presented by His Royal Highness Prince Henrik in recognition of Lars Larsen's valuable contribution to Danish export.
  • On 10 May, Dänisches Bettenlager opens its first store in France, just outside Paris.
  • On 15 March, JYSK Franchise opens its first store in Romania, in Oradea.

2006

  • On 20 November, Lars Larsen has a street named after him. The Municipality of Tørring-Uldum dedicates Lars Larsens Vej to him as a means of thanking JYSK for building Northern Europe's largest warehouse in Uldum in Mid-Jutland.
  • JYSK Nordic opens a new warehouse in Radomsko, Poland. The warehouse currently covers an area of 40,000 m2.
  • On 26 October, JYSK Nordic opens its first store in Slovakia, in TrenĨín. 
  • On 28 September, JYSK Nordic opens its first four stores in Holland, in Arnhem, Zoetermeer, Heerhugowaard and Lelystad.
  • On 26 August, JYSK Franchise opens its first store in Kazakhstan, in Almaty.
  • On 30 March, Dänisches Bettenlager opens its first two stores in Switzerland, in Baar and Bülach.

2005

  • On 1 September, store number 1,000 opens in the German town of Dingolfing.
  • In July, JYSK Franchise opens up for the second time in Russia, in Moscow.
  • On 19 May, JYSK Franchise opens its first store in Bulgaria, in Plovdiv.
  • On 7 April, JYSK Nordic opens its first store in Hungary, in Fót outside of Budapest.

2004

  • On 29 October, JYSK Franchise opens its first store in Ukraine, in Kiev.
  • On 2 April, JYSK celebrates its 25th anniversary, and Lars Larsen sends out 2.4 million copies of his autobiography to all Danish households.
  • On 12 February, JYSK Franchise opens its first store in Kosovo, in Pristina.

2003

  • On 30 April, JYSK Nordic opens its first store in the Czech Republic, in Prague.

2002

  • In June, Lars Larsen is nominated "World Entrepreneur of the Year" in the accountancy firm Ernst & Young's internationally recognised growth creation competition.
  • In September, the stores in Norway change their name from Norsk Sengetøylager to JYSK.
  • On 7 June, JYSK Franchise opens its first store in Estonia, in Tallinn.

2001

  • In November, Lars Larsen is named Entrepreneur of the Year in Denmark.
  • On 26 April, JYSK Franchise opens its first store in Lithuania, in Vilnius.
  • JYSK receives the Gift to the Earth award from the World Wildlife Fund for its work with the Tropical Forest Trust, which JYSK co-founded in 1999.
  • In April, stores in Denmark, Sweden and Finland change their name from Jysk Sengetøjslager, Jysk Bäddlager and Jysk Vuodevarasto to JYSK.

2000

  • JYSK Nordic opens a warehouse in Nässjö in Sweden. The warehouse currently covers an area of 55,000 m2.
  • Lars Larsen becomes the majority shareholder of the Internet-based furniture company www.bolia.com, which currently has showrooms in Denmark, Norway, Sweden, Germany and China.
  • JYSK Bed’n Linen closes in the United States.
  • On 4 April, Dänisches Bettenlager opens its first store in Austria, in Vocklabruck.
  • On 25 March, JYSK Nordic opens its first store in Poland, in Gdansk.
  • On January 1st JYSK’s founder and owner, Mr. Lars Larsen, officially steps down as CEO of JYSK and becomes executive chairman of JYSK Holding. Meanwhile, Mr. Jan Bøgh is promoted from purchasing manager to CEO of JYSK Nordic.

1999

  • On 1 July, JYSK Franchise enters into partnership with the furniture store Muebles Piramides Puerto in Malaga, Spain.
  • JYSK Sengetøjslager co-founds The Forest Trust, which works to secure the tropical rain forests. The Trust currently has more than 80 members worldwide.

1998

  • Larsen Travel is acquired by the Swiss company Kuoni. 
  • Lars Larsen celebrates his 50th birthday on 6 August.
  • In May, JYSK Franchise closes in Russia.

1997

  • Dänisches Bettenlager opens a warehouse in Zarrentin, Germany. The warehouse currently covers an area of 86,800 m2.

1996

  • On 7 June, JYSK Franchise opens its first store in Latvia, in Riga.
  • In May, JYSK Franchise opens its first store in Russia, in Moscow.
  • On 10 February, JYSK Franchise opens its first store in Canada, in Coquitlam outside Vancouver.
  • Dänicshes Bettenlager's three-year trainee course commences. Currently, approximately 500 trainees complete the course every year.
  • Norsk Sengetøylager's two-year trainee course commences. Currently, approximately 80 trainees complete the course every year.

1995

  • On 4 May, JYSK Vuodevarasto opens its first store in Finland, in Turku.

1994

  • Dänisches Bettenlager opens a warehouse in Homberg, Germany, currently covering an area of 64,200 m2.

1992

  • On 14 March, the first JYSK Bed'n Linen opens in the United States, in Shrewsbury south of New York City.
  • JYSK Sengetøjslager's two-year trainee course commences in Strandby near the Liim Fiord in Denmark. Currently, approximately 200 trainees complete the course every year.

1991

  • On 1 May, Jysk Bäddlager opens its first store in Sweden, in Malmoe.

1990

  • Lars Larsen establishes Larsen Travel, which sells budget package holidays to destinations around the world.

1989

  • JYSK Sengetøjslager becomes the main sponsor of the Danish Disabled Athletics Association and remains its main sponsor to this day. Later, JYSK also becomes the main sponsor for disabled sports associations in Norway and Sweden. JYSK Franchise supports disabled sport in Canada, the Faroe Islands and Iceland.

1988

  • On 22 September, Norsk Sengetøylager opens its first store in Norway, in Stavanger.
  • A year after the successful regional advertisements, Mr. Lars Larsen can be seen in nationwide TV commercials on TV 2. He is among the very first of the Danish business owners to use himself and his profile in a commercial way.

1987

  • On 8 October, JYSK Franchise opens its first store in Iceland, in Reykjavik.
  • JYSK’s founder and owner, Mr. Lars Larsen, is among the first in Denmark to use TV commercials when he appears on regional TV channel ‘TV South’. His ‘great offers’ lead to success for JYSK.

1986

  • On 2 October, JYSK Franchise opens in the Faroe Islands.
  • Lars Larsen becomes partner of Himmerland Golf & Spa Resort.

1984

  • On 1 April, Dänisches Bettenlager opens its first store in Germany, in Flensborg. 
  • On 12 April, JYSK Franchise opens its first store in Greenland, in Nuuk.

1980

  • The company's first advertising supplement is released.

1979

  • On 2 April, the world's first JYSK Sengetøjslager opens in Aarhus, Denmark, where it still is located today.